Instagram is one of the most popular social media platforms out there. But, is it? The latest product changes and features aren’t so social anymore. In fact, Instagram became more like a platform that brings creators and their fans together.

Photo by Prateek Katyal on Unsplash

Last year, Instagram celebrated its tenth anniversary. I still remember the early days, taking shitty pictures with my iPod Nano and choosing a random filter to upload it to my personal Instagram feed. Due to the cameras back then, nothing looked nice, but we all took it very seriously to curate our own little feed.

The current Instagram app has…

And what you can learn from them

Podcasts are here to stay. Whether you’re an active listener, interested in starting your own pod or a brand representative that wants to bring storytelling on a new level, there are certain numbers and figures you should know about the podcasting world.

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1. Why people listen to podcasts

Let’s start with the most basic thing to set the ground: Why do people listen to podcast?

According to the Digital News Report 2019, most people listen to podcasts to keep updated about topics of personal interest (46%) and to learn something they didn’t know before (39%). 25% listen to podcast to fill empty time and 22% as…

2019 has been a very exciting year for us. We launched new cities, new service types and got more people from A to B than ever before. Now it’s time to take a step back and review the past months.

The year started with a big announcement: Our parent company Daimler joined forces with BMW to create a mobility joint venture including ride-hailing, carsharing, parking and charging solutions. The so-called NOW family plans to make mobility as easy and frictionless as possible.

The celebration continued in Summer when we turned ten years old and rebranded from mytaxi to FREE NOW…

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The mobility industry is massively growing and rapidly evolving. Most ride-hailing apps that exist today were founded within the last ten years, and it’s already hard to remember a world without them.

What started off as an easy A-to-B app has since transformed into a complex product, which is shifting towards customization and thoughtfulness. The way consumers travel and commute has a direct impact on their lives, and that’s why the industry is constantly under the spotlight.

As we predict an increasingly eventful future for ride-hailing, let’s have a look at how the industry might evolve in the coming years.

1. Personalization

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Once, cars represented freedom and status. More recently, private car ownership has moved to the centre of criticism and discussion. According to a study by Roland Berger, privately owned cars are parked 23 hours every day. This is not only inefficient, but it also takes up space. On top of that, cars are expensive and require a lot of costly maintenance.

How would a city without cars look like?

There are enough reasons to incentivise other modes of transportation. Many large cities have already begun their fight against private car ownership. …

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You’ve found yourself planning for a holiday in Romania’s capital, Bucharest. Well, you’re in for a treat because we’ve compiled six things that absolutely have to be done while in Romania’s centre for art, media and culture. (It has more to offer than Dracula and the Carpathian mountains)

1. Explore the Old Town

Already feeling the autumn blues? Don’t worry — we’ve got you covered.

When you love to explore new cities as much as we do, this list of getaway cities will be sure to give you the travel bug! Whether you’d like to enjoy the last rays of the summer sun or get lost in hidden alleyways, we’ve shortlisted seven cities that will comfort you with historical buildings, delicious food and picture-perfect panoramas.

1. Stockholm, Sweden

Photo by Mikael Stenberg on Unsplash

The Nordics are really popular right now. That ‘hygge’ feeling (we know it’s Danish) and the hospitality of the Swedes make you feel right at home.

If you’re…

Sven, FREE NOW driver

When visiting Germany, Hamburg should definitely be on your bucket list. The city known for Fischbrötchen, the famous concert hall Elbphilharmonie, and the most popular red light district in all of Europe has some hidden gems to offer.

As no one knows the ins and outs of a city like a local taxi driver, we reached out to one in our fleet. Say hi to Sven, who will show us around and introduce us to his favorite places in the beautiful city of Hamburg. …

Jana Moysich

Communications Consultant💡 Interested in digital communication, tech, mobility and productivity

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